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Company

Maddict is the leading premium advertising network in the Middle East.

Executive Summary

Integrated on leading regional and international publishers, Maddict offers advertisers guaranteed viewable impressions and exclusive ad locations on premium publishers.

On the other hand, Publishers take advantage of our state of the art technology to increase their revenues through our direct sales, our programmatic private marketplace, and our mediation capabilities.
Founded in May 2011, headquartered in Beirut, Lebanon with offices in Dubai, UAE, and Riyadh, KSA.

Maddict is strategically located to serve the Middle East region at large.

Management Team


Hikmat is an executive board member at OMT (Western Union agent in Lebanon). He holds a law degree, and masters in Lebanese private Law. In addition, he achieved an MSC in Management studies with an emphasis in capital markets from ISG – Business School in Paris in 2006. He left to Toronto – Canada where he accomplished an intensive year with Western Union being the arab diaspora manager for the state of Ontario. Hikmat is also a Strategic Advisor and Partner at Al Ahli Investment Group, a wealth management platform providing capital markets' services.
Maud is the managing Director at Maddict, with 12 years of experience in mobile technology and a deep mobile marketing knowledge on both the technical and the commercial sides. She worked as a technical engineer at Alfa, one of the mobile operators in Lebanon, and promoted to quality of service manager at the age of 26. Founded Maddict in 2011, and managed its expansion to 3 main markets a year later. Succeeded in turning a startup to a profitable medium enterprise in 3 years only. She enjoys challenges, pitfalls, and their respective lessons learned and her current focus is on building Maddict’s brand as the leader in the mobile advertising industry in the region. She holds a bachelor of engineering in Computer and Communications and a Master in Economics, both from Notre Dame University and is a mother of a lovely 7 years old daughter.
Fahed has over 10 years of marketing and communication experience in the Middle East region. His broad experience includes Print Media, Event management, broadcasting, youth marketing, luxury marketing, PR & production. The companies that he toiled for between Beirut and Dubai include; Sty-list catalogue, Zen TV, Beirut Marathon Association, Zee broadcasting network, and the Seventh Art boutique agency, where his most notable achievement has been the brand launch of Nakheel Harbour & Tower. His most recent 2011 project in Lebanon was the development of the market understanding study of Novo ePay, an international mobile payment solution.
Johnny started his career in the telecommunication industry. He holds a BE in Computer and Communication Engineering from USEK. After 7 years of experience at one of the leading mobile operators in Lebanon (Alfa), where he started as Radio Engineer and was promoted to Head of RAN Planning Unit, he decided to move to Maddict and be part of the exciting world of mobile advertising. Johnny is a real leader mixing technical and management skills; he manages multi tasks projects with tight delivery schedule, he is a team player and rarely loses focus.

PUBLISHERS

Our premium publishers


Monetization solutions

At Maddict we are proud to exclusively represent a fantastic selection of mobile's finest regional media owners. Our publishers’ relationships and internal creative team allow for superior levels of integration, sponsorship and creativity.

premium Publishers

Easy Sdk

AdMarvel is the de facto the ad server for the world’s largest mobile publishers with media giants like CBS, Hearst, Conde Nast and Gannett on the platform. We leverage the technological know-how from Opera Mediaworks for the benefit of our advertisers and publishers.

Mediation

Our mediation tool automatically channels site traffic towards top performing ad networks and select (low priority) direct campaigns. This can lead to higher revenues by first filling ad requests with the highest eCPM rate.

Programmatic

Creating private marketplaces & programmatic direct deals, Maddict Exchange OMAX connects leading brands to premium mobile app & web publishers at scale on a global basis.

Monetization Solutions

Maddict’s Ad Specifications are guidelines for mobile ad format development, including information about dimensions, file sizes, file formats, animation and asset delivery.

Download the full document

STANDARD & INTERSTITIAL BANNERS
VIDEO SOLUTIONS
NATIVE ADS
RICH MEDIA

Advertisers

From high-impact targeting options, to broadest reach and deep campaign analytics, Maddict provides everything you need to bring mobile into the marketing mix.

targeting

Location

Reach qualified, localized customers by geo-targeting them in real time with mobile ads based on their location, the time of day, and other contextual factors that comprise Maddict’s hyper-local mobile advertising solutions.

Audience Profile

Using Opera Mediaworks state of the art audience management platform AMP, and our affiliated 3rd party vendors, custom audience segments can now be created and targeted in one stop shop to align with your brand & campaign objectives.

App Detect

Our hero solution that Maddict is proud of, particularly with click to download campaigns. This state of the art feature showed very high performance and very low CPI.

Sequential Retargeting

Delivers different creative in a progressive sequence based on consumer’s expressed engagement. Sequential retargeting starts with a large pool of consumers (run of network) and ends with a much smaller, qualified pool of engaged users.

solutions

Reach at Scale

With around than 700M monthly direct ad requests on regional Arabic and international publishers who implemented Maddict SDK, we reach 22M unique users.

100% Transparency

We work with sites and apps people know and trust, that provide an ad environment worthy of top brands. Inventory that is not remnant. Targeting that’s the perfect blend of art and science. we are as much about making an impression as leaving one.

Performance Solution

Create, manage and scale successful lead generation campaigns Vast mobile display network and army of trusted affiliates across wide array of market verticals, with multiple pricing options.

Creative Capabilities

Reporting

We provide brand safe, fraud free and guaranteed viewed impressions.

OUR POST CLICK ACTIONS

Creative Showcase

Tapping into our wide range of rich media, video & native ad formats, we create engaging experiences for the people on the other side of the screen.

Rich Media

Rich Media

FAQ

How can Maddict help monetize my inventory?
Top brands and performance advertisers turn to Maddict to effectively deliver their mobile advertising campaigns via our network of premium publishers and developers. By joining Maddict’s mobile advertising network, publishers can maximize the value of your mobile inventory through both CPM and CPC campaigns, as well as the ability to allow rich media creative executions that yield greater returns.

What platforms do you support?
Maddict supports multiple platforms: browser, iPhone, iPad, Android, RIM, Windows Mobile.

What countries do you serve?
We are based in the three main cities in the region: Riyadh, Dubai and Beirut serving mainly the Middle East and North Africa region.

What creative types and ad sizes do you support?
We provide a wide range of MMA creative types in addition to our in-house built creative.

What levels of service do you provide?
We provide full service inventory management solutions to best meet publisher and developer needs.

How long does it take to get started?
Most full-service implementations take between 3-5 business days, depending on the platform and specific integration requests. Our goal is to ensure our publishers and developers are up and running as quickly as possible.

Do you offer reporting?
Yes! We provide real-time reporting on overall impressions, fill-rate, clicks, click-through rate and net payout.

How do I join?
It's easy! Simply contact us and an account manager will be in touch with you shortly.

MADDICT Privacy Policy

Last Updated: September 5, 2012
Maddict International S.A.L. ("Maddict" or "we", "us", "our") is a mobile advertising network that sells mobile display advertising banners to clients. This privacy statement ("the Policy") explains how information is collected and used by Maddict and applies to both: 1- Maddict's website at www.maddict.net, (the "Site") and, 2-Maddict's mobile advertising services ("Technology"). If you have any concerns about this policy, your privacy when using our Site or our technical services, please send an email to info@maddict.net and we will try to address it.

SCOPE
This policy describes how we treat personal information when you use our product and services including our advertising services in any format including electronic, paper or verbal. This policy also describes our privacy practices related to display advertising that appear on our own website or the sites and apps of Maddict's partners.

DEFINITIONS
The following definitions apply throughout this Policy:
- Maddict means Maddict International SAL, its successors, subsidiaries, divisions and groups.
- "Personal information" means information that specifically identifies an individual (such as an individual's name, address, telephone number or email address), and information about that individual or such individual's activities or preferences when such information is directly linked to personal information. Personal information does not include aggregate information, which is data we collect about the characteristics and activities of users of this Site and our services from which any personal information has been removed. This privacy policy in no way limits or restricts our collection of aggregate information or of non-personal information.
- "Sensitive personal information" means personal information that reveals race, ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, or that concerns the individuals health or sex life.
Maddict does not collect "sensitive personal information". PRIVACY PRINCIPLES The privacy principles in this Policy are based on the Safe Harbor Principles.

NOTICE: When Maddict collects personal information directly from individuals, it will inform them about the purposes for which it collects and uses their personal information, the types of non-agent third parties, if any, to which Maddict discloses that information, and the choices and means, if any, that we offer individuals for limiting the use and disclosure of their personal information. Notice will be provided in clear and conspicuous language when individuals are first asked to provide personal information, or as soon as practicable thereafter, and in any event before Maddict uses the information for a purpose other than that for which it was originally collected.

What Information do we collect on our Web Site and how is it Used? We collect Personally Identifiable Information ("Personal Information") from the Web Site. Personal Information includes, for example, your name; home and/or business address; e-mail address; home and/or business telephone, wireless and/or fax number; and/or other information that may enable us to contact or identify you as an individual. For example, you may choose to send us Personal Information about yourself in an email or by completing an online form on this Web Site. We use this information only to contact you to respond to your inquiry. Once collected, we will store your Personal Information for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business. You may also choose to send us Personal Information if you apply to be a Business Partner. We use this information to process your application and to administer your Partner account. We may combine the information that you submit on our Site with information about you that we receive from other online and offline sources in order to provide you with a better experience and to improve the overall quality of our services.

We also collect Non-Personally Identifiable Information ("Non-PII") from visitors to this Web Site. The Non-PII may include, without limitation, information such as a Web user's IP address, Web pages viewed by a Web user, date and time, domain type and the Web user's computer's operating system (e.g., Windows XP). We use this information for internal system administration, to help diagnose problems with our server, and to administer the Web Site. Such information may also be used to gather demographic information, such as country of origin and Internet Service Provider from visitors to this Web Site.
We automatically receive and store certain other types of information whenever you interact with us. For example, our servers track the type of Web browser you are using, where you travel within the Site, and the page to which you link from the Site. This type of collective data enables us to figure out how often customers use parts of the Site, so we can make the Site appealing to as many customers as possible.

We may use "cookies" in connection with this Web Site. Cookies are small data files that are sent to your browser or related software from a Web server and stored on your computer's hard drive. We use cookies to help us manage this Web Site, to customize the Web Site to your interests, and to help manage your log in preferences.

Most Web browsers can be set to inform you when a cookie has been sent to you and provide you with the opportunity to refuse that cookie. However, refusing a cookie may, in some cases, preclude you from using the Web Site, or negatively impact the display or function of, the Web Site or certain areas or features of the Web Site. The cookies from our Site do not collect personal information, however, we may combine information collected through certain cookies we issue on our Site with other personal information that you provide to us on the Site.

Ways we collect information
Maddict does not collect personal information directly from individuals but rather receives information via partners' mobile web sites and mobile applications as well as from third party service providers (e.g., mobile carrier operators). In this light, Maddict relies on our customer partners and these third party service providers to inform their users about the purposes for which it collects and uses their personal information. To the best of our ability we inform our partners the need to offer individuals the opportunity to choose (opt-out) whether their personal information is (a) to be disclosed to a non-agent third party, or (b) to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual.

When our customer partner's end users connect to the technical service on their mobile device, Maddict may automatically receive from their mobile phone service provider or our customer partner information identifying the user's unique mobile device, their phone number and/or other unique identifiers for their device ("Mobile Device Information"). For the avoidance of doubt, end users are not "Users" covered by this Privacy Policy, and any private information that we collect from the end users is governed by the customer partner or mobile phone service provider privacy policies, if any, and not this Privacy Policy.
Maddict does use a "pixel tags" and/or similar technologies, in our communications to enable us to evaluate when and if advertisements are viewable on the mobile device. A pixel tag is typically a one-pixel, transparent image (although it can be a visible image as well), located within the advertising creative, which is retrieved from a remote site on the Internet enabling the verification of an individual's viewing or receipt of a Web page or message. What information is collected by using our advertising services and how is it used?

While Maddict does not store or maintain personal Information via our technology, our technology does collect and use Non-PII, including: location and service provider information garnered via the IP address used to access the mobile Internet or other means, device identifiers, the type of phone or other mobile device used (e.g., iPhone, Blackberry 8800 etc.), the date and time of a user's mobile internet session, whether one of the mobile ads we facilitate was delivered and, if applicable, a record if that ad was "clicked."

Maddict on occasion receives personal information for processing but does not retain that information in an identifiable form. Specifically, Maddict, may receive users' telephone numbers if the mobile operator facilitates the delivery of that number to our partner customer. In those cases Maddict will transmit the number through to the partner customer on the behalf of the mobile carrier operator. In a similar manner Maddict may receive IP addresses of users but does not retain the full set of IP address octets after processing.

Maddict uses the collected information to analyze usage trends and patterns that will enable the efficient delivery of optimized advertising placements on behalf of our business partners. Our partner's technology also uses the information to provide reports and measurement analytics to our business partners. We may also aggregate this performance information and share it with our advertisers, customers and Business Partners.

CONTACT INFORMATION
Questions or comments regarding this Policy should be submitted to the Maddict Management Office by mail or e- mail as follows:
Manhattan building, 2nd floor, Sami el Soleh Avenue- Museum PO Box:116-2538, Beirut, Lebanon T: 961 1 383483 F: 961 1 383 382
Email: info@maddict.net

CHANGES TO THIS PRIVACY POLICY
This Policy may be amended from time to time, consistent with the requirements of the Safe Harbor Principles and other privacy requirements. When we do, we will also revise the "Last Updated" section above. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the personal information we collect. Your continued use of this Site constitutes your agreement to this Privacy Policy and any updates.

MEDIA KIT

Should you want to receive Maddict’s detailed media kit, please submit your email address to receive it in a PDF File.